THE WILL COLLECTION
WHERE WILL MEETS POWER
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The WILL collection is inspired by the determination, willpower, and fearlessness of 21st century women who are committed to empowering themselves and those around them from the ground up. These women persist in raising their voices and demand ownership of their own bodies, minds, and souls. This collection builds upon the energy taken to the streets and emboldens this with athletic pieces meant for physical, mental, and emotional transformation. The collection’s focused monochromatic scheme – from black to white – is a reflection and overtone of the conviction and definitive nature of this strength.
Each seam, angle, cut out, color, and feature has been carefully designed, selected, and constructed so that maximum performance can be reached with style and edge. Our smooth and soft nylon four-way stretch fabric and durable mesh will comfortably move and act with you, not on you. Fitted neck, back, and side panels on tops and bottoms have been strategically designed and placed to provide ventilation and support, while their geometric features offer contouring qualities. The fit of each piece conforms to and enhances a woman’s natural shape, without distracting from it.
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I AM POWER, REBEL, GRIT, STRENGTH, FIGHTER, WOMAN.
I AM WILL.
To pay homage to those who have fought and stood for women’s rights throughout time, each piece is named after a female changemaker. The custom print in this collection is inspired by the artwork of Jay DeFeo (1929–1989) who was a visionary female artist associated with the Beat generation.
You may encounter many defeats, but you must not be defeated. In fact, it may be necessary to encounter the defeats, so you can know who you are, what you can rise from, how you can still come out of it.
-Maya Angelou
Will Lane is a mission of female revolution and establishes new criteria for what it means to be a women’s activewear brand in this day and age. Wearing Will Lane is an act of wearing your intention for strength, boldness, challenge, change, and purpose.
Wear your intention.
Wear your Will.
WILL LANE LLC 2017
PHOTOGRAPHER : CAIT KELLY
STYLIST: ANDREA MESSIER CUOMO
MODEL: KAT FONSECA @WILHELMINA
HAIR/ MAKEUP: SOPHIA FLORES