THE BRAND

'Grit, determination, and willpower are more than just ingredients for athleticism – they’re the things we’re made of.'

- WILL LANE Founder, Emily Soong

Founded on the belief that athletic wear can be a visible representation of inner strength, our designs are driven by concepts that represent our core values of strength, empowerment, authenticity, and perseverance. Our active performance pieces are infused with utilitarian minimalism and bold edge so you can effortlessly transition from your workout to the rest of your day. Inspired by our home base of New York City, WILL LANE represents the intersection between urban, active, and fashionable living.

Each seam, angle, color, and feature is carefully designed and constructed so that maximum performance can be reached with style. Our smooth and soft four-way stretch fabrics comfortably move with you, not on you. Functional design features allow for breathability, ultimate support, and the accentuation of a woman’s natural, beautiful shape.

We stand with women who want to live and wear their fights out in the open, both in and out of the gym. Wearing WILL LANE is an act of wearing your intention, even in the face of adversity. It’s a state of mind, a point-of-view, an inner mantra.

Wear your Intention. Wear your WILL.

WILL LANE was launched by Emily Soong in New York City, the city she calls home.

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