WHERE WILL MEETS POWER
The WILL collection is inspired by the determination, willpower, and fearlessness of 21st century women who are committed to empowering themselves and those around them from the ground up. These women persist in raising their voices and demand ownership of their own bodies, minds, and souls. This collection builds upon the energy taken to the streets and emboldens this with athletic pieces meant for physical, mental, and emotional transformation. The collection’s focused monochromatic scheme – from black to white – is a reflection and overtone of the conviction and definitive nature of this strength.
I AM WILL.
I AM WILL.
WILL LANE was created as an expression of how athletic wear can be a visible representation of inner strength. Our activewear designs are driven by concepts that represent our core values of strength, empowerment, authenticity, and perseverance. That is, each collection is built upon a characteristic or quality that we believe is inherent to every woman on the inside. We believe that the fight for transformation and growth – physical, mental, and emotional – is the ultimate style worth wearing. We’re committed to empowering that journey for women from all walks of life. In a world where our environments are constantly evolving, we stand for women who want to live and wear their fights out in the open, both in and out of the gym. Grit, determination, and willpower are more than just ingredients for athleticism – they’re the things we’re made of.
We want to hear from you. Contact us for all questions, feedback, and collaboration opportunities.