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giving back

Supporting Youth & Fitness

Supporting Youth & Fitness

We had the privilege and honor this spring to support two great organizations dedicated to youth and fitness. 

For the second year in a row, WILL LANE participated in the Girls On The Run NYC Sneaker Soiree on April 19th. Empowering the next generation, Girls On The Run helps young girls unleash their confidence and limitless potential through experience-based programs that integrate running. This year's Soiree featured incredible speakers (including co-founder of SoulCycle Julie Rice), inspiring stories, and an amazing spread provided by women-led vendors. WILL LANE auctioned off a number of activewear pieces, with 100% of the funds going towards the organization's initiatives. 

Around the same time, WILL LANE became involved with Derek Jeter's Turn 2 Foundation for the first time. Since its launch in December 1996, the Turn 2 Foundation has created and supported programs and activities that motivate young people to turn away from drugs and alcohol and “Turn 2” healthy lifestyles. From April 18-21, Turn 2 held its Celebrity Invitational in Las Vegas, raising $1 million for its youth programs. WILL LANE similarly auctioned off several activewear outfits, with 100% of the funds going towards the organization and its programs. 

Working with non-profit organizations, specifically those committed to supporting youth through fitness-related programs, remains an important part of WILL LANE's mission. We remain committed to working with these organizations in the near future and beyond. "The dreams we have today are the promises made to the future."

To learn more about these two organizations and how to get involved year-round, please visit:

Girls On The Run International

Derek Jeter's Turn 2 Foundation