WILL-LANE_EDITORIAL_1716 copy.jpg
WILL-LANE_EDITORIAL_313 copy.jpg
WILL-LANE_EDITORIAL_896 copy.jpg
IMG_9158-Edit.jpg
WILL-LANE_EDITORIAL_1716 copy.jpg

WILL LANE


SCROLL DOWN

WILL LANE


THE WILL 2.0 COLLECTION

NEW RELEASE

WILL LANE’s “2.0” Collection represents the evolution of our signature monochromatic scheme. 2.0 personifies the awakening of the brand’s ethos and aesthetic through new silhouettes, lustrous metallic-like fabric, and the use of cutting edge technology. The 2.0 campaign showcases our classic monochromatic tones against neo-pop colors to demonstrate our journey from past to present and the synergy between strength and femininity. Bold tones, sharp lines, laser cut accents, and mesh details combined with a new ethereal print and cranberry pop color highlight our new quintessential active to street styles. Designed in NYC and Made in LA for the modern independent woman who is transforming, evolving, and striving to stay on top of her game. 

WILL-LANE_EDITORIAL_313 copy.jpg

THE WILL COLLECTION


I AM WILL.

THE WILL COLLECTION


I AM WILL.

SHOP ALL

WILL-LANE_FLAT_LAYS_046 copy_v3.jpg
WILL-LANE_EDITORIAL_896 copy.jpg

WEAR YOUR INTENTION. WEAR YOUR WILL.


WEAR YOUR INTENTION. WEAR YOUR WILL.


THE BRAND

Founded on the belief that athletic wear can be a visible representation of inner strength, our designs are driven by concepts that represent our core values of strength, empowerment, authenticity, and perseverance. Our active performance pieces are infused with utilitarian minimalism and bold edge so you can effortlessly transition from your workout to the rest of your day. Inspired by our home base of New York City, WILL LANE represents the intersection between urban, active, and fashionable living

IMG_9158-Edit.jpg


SHOP THE

WL  X  NY
CLASSIC BOMBER


SHOP THE

WL  X  NY
CLASSIC BOMBER

FROM STUDIO TO STREET