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MEET THE NEW

WL
CREW JACKET

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MEET THE NEW

WL
CREW JACKET

EASY TRANSITION JACKET

The WILL LANE Crew Jacket introduces the brand’s freshest take on tough femininity expressed through a classic sports look with a youthful twist. The jacket draws inspiration from 1970s vintage sports and collegiate jackets, using bold stripes to create geometric and color contrasting, and reimagined typography reminiscent of years gone by. The vintage styling is complemented by bright colors and bold zipper accents for that added touch of modernity. Make this your ultimate easy adaptable transition jacket, perfect for moving between seasons and for going from studio to street in comfort and style.  

 
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WILL LANE 2.0


WILL LANE 2.0


THE WILL 2.0 COLLECTION

WILL LANE’s “2.0” Collection represents the evolution of our signature monochromatic scheme. 2.0 personifies the awakening of the brand’s ethos and aesthetic through new silhouettes, lustrous metallic-like fabric, and the use of cutting edge technology. The 2.0 campaign showcases our classic monochromatic tones against neo-pop colors to demonstrate our journey from past to present and the synergy between strength and femininity. Bold tones, sharp lines, laser cut accents, and mesh details combined with a new ethereal print and cranberry pop color highlight our new quintessential active to street styles. Designed in NYC and Made in LA for the modern independent woman who is transforming, evolving, and striving to stay on top of her game. 

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THE WILL COLLECTION


I AM WILL.

THE WILL COLLECTION


I AM WILL.

SHOP ALL

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WEAR YOUR INTENTION. WEAR YOUR WILL.


WEAR YOUR INTENTION. WEAR YOUR WILL.


THE BRAND

Founded on the belief that athletic wear can be a visible representation of inner strength, our designs are driven by concepts that represent our core values of strength, empowerment, authenticity, and perseverance. Our active performance pieces are infused with utilitarian minimalism and bold edge so you can effortlessly transition from your workout to the rest of your day. Inspired by our home base of New York City, WILL LANE represents the intersection between urban, active, and fashionable living

WHAT THEY'RE SAYING


WHAT THEY'RE SAYING