THE WILL 2.0 COLLECTION

WILL LANE’s “2.0” Collection represents the evolution of our signature monochromatic scheme. 2.0 personifies the awakening of the brand’s ethos and aesthetic through new silhouettes, lustrous metallic-like fabric, and the use of cutting edge technology. The 2.0 campaign showcases our classic monochromatic tones against neo-pop colors to demonstrate our journey from past to present and the synergy between strength and femininity. Bold tones, sharp lines, laser cut accents, and mesh details combined with a new ethereal print and cranberry pop color highlight our new quintessential active to street styles. Designed in NYC and Made in LA for the modern independent woman who is transforming, evolving, and striving to stay on top of her game. 

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THE BRAND

Founded on the belief that athletic wear can be a visible representation of inner strength, our designs are driven by concepts that represent our core values of strength, empowerment, authenticity, and perseverance. Our active performance pieces are infused with utilitarian minimalism and bold edge so you can effortlessly transition from your workout to the rest of your day. Inspired by our home base of New York City, WILL LANE represents the intersection between urban, active, and fashionable living